Digital Wealth Academy Review (Part 2): Emails, Niches, and Then What?

Email is supposed to be the goldmine of digital marketing. But is it really that simple? What about picking a niche? Are we actually building a real business? Or are we just making another sales funnel for the course?

I have questions. Lots of them. And after going through these modules, I also have thoughts.

Let’s get into it.

This module lays out the basics of launching an online business:

• Get clear on why you are doing this.
• Pick a niche and define your audience.
• Use storytelling to build trust.

In theory, this is exactly what beginners need. But does it go deep enough?

What Works

It highlights the need to build a strong foundation first. Many people skip this step before jumping into tactics. And honestly? That’s solid advice.

Where It Falls Short

It barely scratches the surface. For a module named “the foundation,” it’s quite unclear.

You’re told to pick a niche — but with no real help in doing so. Not sure what you even want to talk about? Just go for wealth, health, or relationships — the most profitable ones, apparently. But what if none of those resonate with you? What if you want to carve out something different? No real guidance there.

They stress the importance of knowing your audience but never explain how to actually research one. What are their struggles? What do they respond to? How do you find them? No answers.

And if you’re starting from zero, this makes things even harder. Some say DWA is beginner-friendly, but I felt completely lost here. It doesn’t actually help beginners figure things out.

Also, if you’ve been through the earlier modules, this one starts to feel repetitive.

A lot of the same ideas, just reworded.

Email Marketing: The First Real Strategy in DWA

This is where we finally move from mindset talk to an actual marketing tactic: email marketing.

The course makes one thing clear — email isn’t dead. Far from it.

They make a strong case for email over social media. Why? Because platforms like Instagram and TikTok are always changing. Algorithms shift. Engagement drops. But your email list? That’s yours. No one can take it away.

And they’re not wrong.

What Works

The module does a great job of reinforcing why emails matter.

Social media is unpredictable. An email list is a long-term asset. If done right, it’s a direct line to potential buyers without having to fight an algorithm.

Where It Falls Short

For a module focused on one of the most powerful marketing channels, it feels incomplete.

It tells you to use email marketing, but not how to use it well.

• No differentiation in a saturated market. Everyone is offering a freebie. But what makes yours compelling? No discussion on that.
• Basic structure, but no depth. They mention short/direct vs. nurture emails but skip the real strategy — open rates, personalization, how different niches respond to email.
• No conversion strategy. It’s a technical walkthrough of setting up a funnel, but without insight into making it actually drive sales.
• The freebie method is standard, but in a market where everyone’s offering one, how do you stand out? That part isn’t covered.

They sell the importance of email but don’t teach the execution.

Both modules cover key topics. Foundations and email marketing are crucial for online success.

But the foundations module feels repetitive and vague, especially for beginners. And the email marketing module highlights why email is powerful but skips the how.

So far, it feels like we’re collecting puzzle pieces. But do they actually fit together? Are we building something real, or just stacking concepts?

I’m not convinced. Yet.

What Do You Think?

I’m sharing my thoughts as I go, but I definitely don’t have all the answers (I didn’t even finish it!). If you’ve taken DWA, what’s your take? Do you think the course delivers on its promises, or does it leave too much to figure out on your own?

Drop a comment — I’d love to hear different perspectives.